PRADA MARFA

WHY I LIKE IT: Created by artists Elmgreen and Dragset as a permanent living sculpture specific to its locale, Prada Marfa debuted in October 2005, and has become a cultural landmark.  Surrounded by the Texas desert and a long stretch of highway in Valentine, Texas (pop. 132) it is a one-room white-stucco-wall replica of the kind of real Prada stores you’d find in any metropolis – only this one never changes and will forever remain in season. 

DON’T MISS THE: photo op. ICYMI, Beyoncé visited the famed structure in 2012, jumping in-front of the “shop” for joy. 

DON’T KILL MY VIBE: Prada Marfa can get a little “busy” so snap your pic and let others have their moment, unless you’re lucky enough to get there and have the place all to yourself.

WHEN YOU KNOW, YOU KNOW: “Prada Marfa is an artwork initiated by ourselves and realized in a collaboration with the not-for-profit cultural organizations Art Production Fund and Ballroom Marfa in 2005. It was not a work commissioned by the fashion brand Prada nor had the fashion brand any involvement in the creation of this work. They kindly gave us the permission to use their logo after we asked them, due to the founder Miuccia Prada’s personal interest in contemporary art, and she donated shoes and bags, which have never been renewed but stay the same – as a historic display – inside the sculpture.” – Elmgreen & Dragset